FolioFox Has Partnered With Good Reading Magazine

So, you’ve written a book, worked with FolioFox to have it expertly printed, and now comes the time to get it into the hands of readers. When it comes to book promotion, there’s more to it than just announcing to your friends that you have books to palm off in a post on social media. To spread the word of your work and reach a wide audience of keen readers, it’s a good idea to look at what other networks within the book industry already function effectively. That’s why we’re partnering with Good Reading Magazine - Australia’s leading book review magazine - to help authors that print with us to not only bring their books to life, but also to put it in the hands of bookworms across the country. 

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What Is Good Reading Magazine?

For the uninitiated, Good Reading Magazine is a print and digital publication that began in 2001 as a resource for book recommendations to individual readers and libraries. Now, 25 years on, the monthly magazines, regular newsletters, online content and social media posts continue to be a tremendous resource to help readers discover their next great read. As the leading book review magazine in Australia across all genres, Good Reading Magazine independently reviews over 50 books in each and every issue and online. And your book could be one of them.

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Founded by former bookseller and buyer, Rowena Morcom, Good Reading has built up a dedicated readership of bookworms who come to the magazine knowing that they’ll be leaving with a recommendation for their next beloved book. With up to 96% of readers using the platform to help them choose what to read next, book-lovers know that Good Reading is an independent, objective and reliable resource to help them find a book they’ll love. 

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Aside from Good Reading’s print and digital magazines - which boast a readership of over 100,000 per issue across individuals and libraries - you can also find Good Reading’s work via their website, monthly e-newsletters, social media channels and even their very own podcast - all of which have amassed a highly engaged following thanks to their trusted independent reviews. 

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How Can Authors Use Good Reading Magazine to Promote Their Work?

For authors - especially indie authors - working with a trusted brand like Good Reading can be invaluable experience in getting the word out about your book. If you print your book with FolioFox, you’ll gain an exclusive discount code that will give you access to Good Reading’s advertising channels at special, discounted rates. This collaboration will provide support to FolioFox printed authors and help them along the journey of book promotion and marketing.

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There are a range of ways to promote your book with Good Reading Magazine, each depending on your budget, your project and your target audience. One of the most popular tools of promotion would be getting your book featured in Good Reading’s regular Book Guides.

This package includes your book being featured in the print and digital magazines in book guides that are promoted on the homepage of the website, in subscriber e-newsletters and via Good Reading’s social media. For FolioFox printed authors, you’ll be able to nab an extra 10% discount on the already discounted Book Guide rates - in other words, it’s a bargain!

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Another beloved method of book promotion is jumping on the microphone and chatting about your book in a podcast interview. Podcasts are a great tool for building out the world of your book beyond the page and creating a context in which it lives in, and also in which it was written in. Interviews don’t just work to promote your singular book either, they work to promote your brand as an author. 

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Other packages you could consider investing in for book promotion with Good Reading include social media posts, e-newsletter banners, online ads and giveaway campaigns - all of which engage potential readers in different ways, but ultimately function to lead them to purchasing your book and creating a conversation around it. 

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Thanks to the support of Good Reading Magazine, FolioFox printed authors can access a 20% discount on all of Good Reading's advertising packages (excluding the already discounted Book Guides).

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Finally, Good Reading accepts books across all genres for independent review. Good Reading reviews are not paid content and there is no guarantee that a review will be published, even if it is being advertised.  

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Why Collaboration Is The Future of The Book Industry

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Whether you’re looking for large-scale success or just want to find a dedicated readership that aligns with your work, book promotion is an integral part of the publishing process for indie authors. It doesn’t have to be the only route you go down, either - grassroots marketing, like hosting stalls at book fairs and contacting independent bookstores, is a great way to make some noise in the market. But when it comes to tapping into segments of your audience that you don’t otherwise have a grip on, utilising tools like Good Reading Magazine can give you the upper hand in reaching a new and diverse audience.

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We couldn’t be more proud to be partnering with the folks at Good Reading Magazine to help put your book into the hands of readers everywhere. The book industry is a successful one thanks to the team players like Good Reading Magazine who work together to spread the stories that matter. And now one of those stories could be yours.

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‍‍To learn more about our book printing services for self-published authors and get started on your printing journey, get in touch with our team today. We're here to help you navigate the evolving world of printing with confidence.